MERIKA creates turn-key solutions for entering the European markets for premium food, beverage and lifestyle brands.
Since 2002 we have worked with some of the best brands in the sector. We have been guiding them successfully through times of transition and growth in an ever more competitive and global environment.
We provide our clients with responsible and intelligent solutions creating sustainable growth while protecting the integrity of your brand and the people behind it.
Brand guardianship is at the heart of what we do.
Our approach is modular allowing you to evaluate the opportunities and risks as they become clearer. We design a road map, which we help you implement and manage.
AND SET UP
IMPLEMENTATION & ON-GOING OPERATIONAL MANAGEMENT
MERIKA is owned and run by Erik Bruun Bindslev. Erik’s career spans more than 2 decades during which time he has built up a solid track record in delivering sustained value for his stakeholders be it employers or clients. Erik began his career in global shipping (J. Lauritzen) and FMCG (Arla Foods). He set up MERIKA in May 2002 as a vehicle for his consulting activities.
He holds an MBA from Ecole Nationale des Ponts et Chausées in Paris and Buenos Aires and a BA in International Business from Niels Brock Copenhagen Business School.