Always strategic and long term


 

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How we work

 
 
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PROTECTING INTEGRITY

Brand guardianship is at the heart of what we do. We work to protect the integrity of the brands we represent to reflect the interests of its patrons.

 
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CLEAR OBJECTIVES

We work with clear financial objectives and tangible goals on each project to ensure a sustained return on investment.
 

 
 
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TAILORED SERVICE

We tailor our services to our client’s needs, from geographical expand existing interests into the development of a new brand or business.

 
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TERRITORY SPECIFIC

We can provide either territory-specific advice or a more global perspective, and on either an ad hoc or on-going basis.
 

 



Our approach

Our approach is modular allowing you to evaluate the opportunities and risks as they become clearer. We design a road map, which we help you implement and manage.
 

 
 
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MARKET| Category

ENTRY ROAD-MAP
 

  • Define the size of the opportunity

  • Examine the competitive landscape including pricing

  • Provide ideas for brand positioning and brand building elements

  • Outline optimal product portfolio

  • Analyse routes to market

  • Develop strategy options

  • Estimate investment required to create a sustained business

 
 
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OPERATIONAL PLANNING
AND SET UP

Design the operations platform and architecture, including set-up of:

  • Subsidiary company in the region

  • Back office and management reporting

  • Fulfilment platform

  • Sales and marketing

  • Intellectual property protection and insurance

  • Key trading partners, promotional platforms, key support services and growth enablers

 
 
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IMPLEMENTATION AND ON-GOING
OPERATIONAL MANAGEMENT

  • Turn key activation of strategy in the market(s).

  • Ongoing management of operations in the territory(s).

  • Strong and creative sales and marketing activation and management.

  • Assigned key account manager.

  • Weekly meeting and report updates.

  • Smart sharing platform ensuring full transparency 24/7 with our joint European operation.