How we work
Brand guardianship is at the heart of what we do. We work to protect the integrity of the brands we represent to reflect the interests of its patrons.
We work with clear financial objectives and tangible goals on each project to ensure a sustained return on investment.
We tailor our services to our client’s needs, from geographical expand existing interests into the development of a new brand or business.
We can provide either territory-specific advice or a more global perspective, and on either an ad hoc or on-going basis.
Our approach is modular allowing you to evaluate the opportunities and risks as they become clearer. We design a road map, which we help you implement and manage.
Define the size of the opportunity
Examine the competitive landscape including pricing
Provide ideas for brand positioning and brand building elements
Outline optimal product portfolio
Analyse routes to market
Develop strategy options
Estimate investment required to create a sustained business
AND SET UP
Design the operations platform and architecture, including set-up of:
Subsidiary company in the region
Back office and management reporting
Sales and marketing
Intellectual property protection and insurance
Key trading partners, promotional platforms, key support services and growth enablers
IMPLEMENTATION AND ON-GOING
Turn key activation of strategy in the market(s).
Ongoing management of operations in the territory(s).
Strong and creative sales and marketing activation and management.
Assigned key account manager.
Weekly meeting and report updates.
Smart sharing platform ensuring full transparency 24/7 with our joint European operation.